By Mike Mao
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March 11, 2023
Introduction Askus Desk is a managed go-to-market services provider that helps companies enter new markets. Our team of experts can help you with everything from market research and strategy to implementation, training, and customer support. We offer two types of managed GTM services: Managed Go-To-Market (MGTM) - Our MGTM service includes all aspects of entering a new market including strategy development, sales enablement tools creation/delivery/training/customer support. Managed Sales Enablement (MSEN) - This service focuses on creating effective sales enablement materials such as whitepapers, case studies and webinars for your sales teams to use when communicating with prospects or customers in order to close more deals faster The Benefits of Managed GTM Services Managed GTM services can help you to save time and money, while also allowing you to focus on what matters most: building a great product. For example, if your company is starting out in a new market, it's likely that the first few months will be spent learning about the industry and getting to know customers' needs. In addition to this time being expensive (and therefore costly), it can also be difficult for managers who are not familiar with the new market environment or culture. With managed GTM services from Askus Desk, however, we'll handle all of this work for you! Our experts will conduct research into consumer behavior patterns within your target audience so that when it comes time for product development meetings later in the process--or even before then--you have all of the information necessary for making informed decisions about features/functionality and pricing strategy How Askus Desk Can Help Askus Desk's Managed Go-To-Market Services can help you enter new markets by providing translation services, localization and QA services. Translation services: We have a large network of translators who are native speakers in your target language, allowing us to provide high quality translations at competitive rates. Our translators have extensive experience working with various industries including retail, technology, healthcare and more. Localization and QA services: Our team of experts will ensure that your product is ready for launch in the target market by providing thorough testing on all aspects such as usability/functionality, content accuracy and performance issues before it goes live on the market Case Studies Our managed go-to-market services are designed to help you find new markets and enter them quickly. Here's how we did it for two of our clients: A financial services provider wanted to expand its business into online education, but didn't have the resources or expertise to do it on their own. We helped them develop a strategy that included identifying target markets and creating content for those markets. We also provided training and support throughout the process so they could successfully launch their new product line within six months of signing with us! An online education company was looking for ways to reach more customers in emerging markets like Brazil and China--but they didn't have any experience selling internationally before hiring Askus Desk as their go-to-market partner. Through our global network of partners, we were able to connect them with local distributors who could help sell their products while providing language translation services if needed (and sometimes even providing physical goods like textbooks). Within just three months after signing up with us, this client had already expanded into five countries around the world! The Cost Benefits of Outsourcing Outsourcing your go-to-market services can help you reduce costs and focus on core business activities. Askus Desk offers a variety of managed services that give you the flexibility to scale up or down as needed, while also allowing you to focus on what matters most: growing your company! The Benefits of Working With Askus Desk Extensive experience. Askus Desk has managed the go-to-market services of many of the world's leading brands, including Google, HP and Oracle. We understand what it takes to scale up and maintain security and reliability as you enter new markets. A dedicated team that understands your needs. Our managed services teams are fully aligned with your business goals, enabling them to provide solutions that meet both short-term objectives as well as long-term vision for growth in new markets or regions. Common Mistakes to Avoid When Outsourcing Not doing enough research. Not communicating effectively. Setting unclear goals that aren't clear to everyone involved in the project, including your outsourced partner and their team members. Conclusion Outsourcing is an excellent option for companies who want to enter new markets, but don't have the resources or expertise in-house. Askus Desk can help you with product development, marketing and sales, customer support - all the aspects of your business that need attention when entering a new market. Resources You may be wondering what the benefits of translation and localization are. Translation is the process by which a text written in one language is converted into another language. Localization refers to adapting a product or service for use in a particular region or market. About Askus Desk Askus Desk is a leading provider of managed GTM services. We help companies enter new markets by providing them with everything they need to succeed: from strategy development to campaign execution and reporting.